With ad groups which can be more tightly focused it 
will be possible to quickly spot poor performers and react accordingly by lowering bids, adding various negatives, adjusting 
match type or writing new ad copy. Collateral losses for Google are actually reflecting China's angry reaction following your internet search engine made its announcement; news media reported so far that 
Chinese cellphone companies will drop Google or Android, its new mobile operating system.

But, its prematurily . to conclude between Facebook 
and Google+.